| If you’re trying to hire a veterinarian right now, you’ve probably realized something: it’s not as simple as posting a job and waiting. It is one of two ways to approach finding a new doctor.
The Passive Approach: “Post and Pray” - This is the traditional method most clinics use.
- Post a job ad
- Share it on job boards
- Send it to a few schools
- Then wait and hope the right candidate finds you
The challenge here is that most veterinarians are not actively looking at ads. Most veterinarians are already employed, busy, and not spending time browsing job boards. Even if your opportunity is strong, they may never see it. This is why many clinics tell me, “We’ve had an ad up for months… and nothing.”
The Strategic Approach: Proactively Searching for Veterinarians
This second approach is very different. Instead of waiting, you:
- Identify veterinarians who could be a fit
- Reach out directly (calls, texts, emails)
- Start conversations
- Build interest over time
This method of recruiting provides access to the most veterinarians who are passive candidates. But here’s the reality: enacting a targeted recruiting plan is a full-time job. It takes:
- Consistent outreach
- Follow-up (multiple touchpoints)
- Market knowledge
- The ability to engage and build trust.
Most clinic owners simply do not have the time to devote to a search at the level required while running a practice.
So… Which Approach Works Better?
If you’ve been relying on job ads alone, you already know the answer. In today’s market:
- The passive approach = limited visibility
- The strategic approach = significantly more opportunity
That doesn’t mean job ads don’t have a place. It means they can’t be your only strategy.
The Bottom Line
Hiring a veterinarian requires a shift in approach. It’s no longer about waiting for candidates to come to you. It’s about going out and finding them. |
