Why Veterinarians Should Use Social Media

The way the world communicates today might feel much less personal than when you first graduated from veterinary school. Social media is the way people connect for both their personal and professional lives. It’s something that you might want to consider as the owner of a veterinary clinic.

Why is social media so important for your clinic? For one thing, it can have an immediate impact. Whether it’s to educate the public about pet-health, announce the hiring of a new associate or new business hours, or just to post a picture of a cute patient visiting your clinic, once you hit publish your message will be received by potentially hundreds, thousands, and if your post goes viral, millions of people.

Social media goes beyond social connections, working as a major marketing tool. For example, you can get much more business from a post about dental hygiene for pets than a quarter of a page ad in a local newspaper or magazine advertising that February is Pet Dental Health Month. And because most social media accounts are free, you won’t need to spend as much on advertising. If the thought of using social media to spread awareness about your animal hospital is intimidating, you could put that advertising budget to use in a different way by hiring someone to do it for you.

According to geniusvets.com, 74 percent of consumers rely on social media presence when making a purchasing decision. If your clinic doesn’t have a profile on any of the social networks, you are potentially losing new clients. So, once you do set up your social accounts, be sure to showcase your clinic’s branding and culture in a way that will make clients want to walk through your door.

If you’re unsure of how to get started with featuring your clinic online or bringing the best staff to your clinic to serve your clients, give me a call. I’m happy to let you know how my team’s method has a 93 percent success rate in providing our clients with qualified candidates.



Jeffrey Audette